The team of the Odnoklassniki social network summed up the results of cooperation with the developers of mobile games.
For 2020, Odnoklassniki paid 970 million rubles to developers of mobile games. This is 62% more than a year earlier – in 2019, mobile game developers received 600 million rubles.
At the same time, in 2020, the number of players on the Odnoklassniki mobile platform increased by 24.3%, and the time spent in them increased by 32.4%.
The total payments to all game developers on all platforms amounted to 3.3 billion rubles. At the same time, revenues from advertising in their projects have grown by 60%. In 2019, the total payments to game developers at Odnoklassniki amounted to 3.2 billion rubles.