In recent years, technology has made great strides and space exploration, if before it seemed like something utopian and science fiction, today it is a concrete reality. A reality capable of moving immense capital and also attracting numerous brands.
There are many brands that have managed to transform this new scenario into a business opportunity, often in collaboration with NASA and with other government and private space agencies. In space they started a journey that led them to find new ways of expressing themselves, of communicating, of getting noticed by an ever wider audience.
But for every trip, you need a guide.
Ogilvy Orbiter is the new consulting service created by Ogilvy Consulting, in partnership con Wired Italia, born with the aim of guiding all those brands that do not want to limit themselves to looking at the stars, but who want to reach them, towards the immense universe of opportunities that the New Space Economy has to offer.
Not only new opportunities, but also new hopes, new approaches to eco-sustainability, new narratives and new audiences await those brands that will have the courage to start a new challenging journey into space.
In White Paper “Reframing Brands’ Future” by Ogilvy Orbiter, created in collaboration with Wired Italia and presented on Tuesday 26 January live on the social networks Ogilvy Italia and Wired Italia, present and future opportunities will be analyzed, and a detailed and punctual mapping of everything that the Space Economy is moving today will be drawn.
«Our society is crushed on the present, on consensus and immediate results. A form of closure that makes us stay in our comfort zones. But if we want to build a better future we need to explore and know what we don’t know. Space research is all of this. It is in fact thanks to the vision of new worlds that we will be able to build ours better »- he comments Federico Ferrazza, editor-in-chief of Wired Italia
«Space Exploration is an area still not very popular with brands, but at the same time very close to becoming alive and popular. A “new world” in which to find a playground where to test one’s performance, one’s language, one’s ambitions and values. We believe that the time is ripe to look beyond the gaze, especially in the historical period we are experiencing. For this we are proud to be able to anticipate and tell a new, powerful, unique territory with Ogilvy Orbiter and the Consulting team. It is also a way to bring our profession back to feed on great challenges, combining the visionary spirit with the strength of planning and careful business driven consultancy “- he comments Roberta La Selva, CEO of Ogilvy Italia.
To find out more, just download the “Reframing Brands’ Future” White Paper from the orbiter.ogilvy.it website
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