Oh My God: Adele’s new video, between nostalgia and wonder

A little Snow White and a little Eve of a modern Eden. The video of Oh My God, the second single extracted from 30, Adele’s latest album, strikes both for the aesthetics developed by Sam Brown and for the composition of the scene that sees the singer seated on a chair as in Rolling in the Deep and dozens of artists and dancers that buzz around it. Along with gorgeous designer dresses from Louis Vuitton and Vivienne Westwood, Adele tries to take us into the world of a new single trying to start living again: it happened to her right after her divorce with Simon Konecki, forced to deal with the fear of being disappointed once again and with the clumsiness linked to getting back into the game.

«Oh My God it is about the first time I left the house after my anxiety and things like that. I went out with friends, who told me: “You’re single, you’re 30 and it’s time for you to throw yourself back into the fray.” And I: “I’m not ready at all.” Talk about the prospect of going on dates to the Angels”, Adele had said to Audacy last November, choosing to fill the video of the song with different allegorical meanings: from the chair that catches fire and symbolizes a chapter of the past now closed to the snake that seems to hiss at her to retrace her steps and give her previous relationship a chance; from the maddened horse that represents the doubts and uncertainties that accompany it every day to the final dance as a new light to cling to.

The reference, in this case, is to Rick Paul, the boyfriend who managed to make her smile again and allow her to start over. The video, shot entirely in black and white, garnered more than eight million views on YouTube in less than twenty-four hours, demonstrating, if needed, the extraordinary impact of Adele who, in 30, he decided to tell his most personal and painful story: the end of a marriage, the hopes for a brighter future, the doubt of having made little Angel suffer. “I didn’t really know myself,” she said. “I don’t know if it was because of my Saturn return or if it was because I was really entering my 30s, but I didn’t like who I was.” 30, meanwhile, and already double certified platinum record in the UK.