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On CNN Profit #23: With 30 shades of foundation, Bruna Tavares says that make-up brand is worth R$ 1 billion

Bruna Tavares started a blog right after finishing journalism school with the aim of putting together a portfolio and looking for a job in the field. The idea yielded not only a new job, but a lot of recognition and the beginning of one of the biggest beauty brands in Brazil.

to the podcast On CNN Profit a CNN Brasil Soft project, Bruna said that “Pausa para Feminices” grew along with her career and reached millions of views. NoO heyday, I had two million views per day“, said. Bruna recalls that she was even mentioned in a international article that spoke of the most influential websites in the world: “ANDi was on the list. Vyou were looking for anything beauty on Google and appeared O my blog”.

It was so successful that Bruna was invited to partner with a lipstick brand. From there, a successful journey in the beauty market began. Currently, Bruna Tavares owns the brand that bears her name and has sold more than 200,000 base units in three days.

In the conversation led by Leandro Munhós, the journalist and businesswoman opened up about her more reserved style, the strategies that led her to the beauty empire and revealed the formula for success.

valuable brand

The reach of the blog and the strong name in the beauty industry led Bruna Tavares to invest in her own makeup line. The Bruna Tavares Line has been on the market for over six years.

According to Bruna, the brand’s proposal is to unite the quality of imported products with affordable prices. In addition to cost-effectiveness, the products became known for their diversity of tones, the brand’s base was launched with 30 colors – the largest range in the Brazilian market.

“There has to be an interest from all involved. It’s a much higher investment. It is very time consuming to create 30 shades of foundation, I had to stop a factory for two months,” he revealed.

Asked if she has already received proposals to sell the brand and for how much she would accept doing the deal, Bruna said that her makeup line is worth about R$ 1 billion and that she would not accept selling for less. However, the businesswoman said that she would make some demands, such as remaining CEO of the company and keeping the entire team that accompanies her.

I wouldn’t sell my brand for less than BRL 1 billion, but I would still have to be CEO

Bruna Tavares – journalist and businesswoman

CNN In Profit Podcast

The No Lucro podcast is available in video at CNN Brasil Soft’s Youtube and on major audio platforms, with new episodes every Thursday, starting at 7pm. The profile “No Lucro CNN” is also live on Instagramat the twitter and not TikTok.

Escaping the technical language and jargon of the economics area, popularly called “economês”, the program will not be restricted to specialists, as it will also receive celebrities, influencers and people who are behind successful businesses in the most diverse areas. The idea is to show different points of view on entrepreneurship, personal finance, management, investments and economics.

The videocast is part of the “No Lucro by CNN Soft” platform, launched in March, as a result of a strategic partnership between CNN Brasil and Banco Santander.



Source: CNN Brasil

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