Making money producing content for the internet was a possibility that Leonardo Bagarolo did not even think of a few years ago. The young man, born in the interior of São Paulo and trained in cinema, was working as a commercial manager at a multinational construction material company when he went through a turning point in his life.
It was at the beginning of the pandemic that Léo decided to invest in creating content for social networks. The life of Mada and Bica, their rather expressive little dogs, began to be narrated by the tutor with a lot of humor and creativity. The expectation was to get food and “treats” for the pets, but the numbers surprised him. It didn’t take long for the profile of the pinscher and the English bulldog to gain thousands of followers, the videos hit millions of views and brands sought it out to close advertising contracts.
On the 38th episode of the No Lucro CNN podcast, hosted by Leandro Munhós, Leonardo Bagarolo tells how Mada and Bica’s success on social media made him leave his formal job to invest in humorous videos and manage his new business : the @MadaeBica. Already in the first few months, he found himself earning seven times what he had done at his previous job.
Invoicing
Even though most of the revenue comes from advertising, Léo says that the monetization of the content and partnerships with social networks also guarantee the monthly income. For next year, the plan is for the money to also come from licensing products, such as collars and toys with the Mada e Bica brand.
“It’s a way for you to take offline, take to the person’s home what they only have today in digital consumption.”
The creator reveals that his monthly income grew approximately 15 times, which resulted in a change in the standard of living. Leo confesses that he left the lease and managed to travel in one year, which was supposed to take seven, for example.
spreadsheet
In addition to being a good pet parent, Leo guarantees that he is good when it comes to managing finances. Despite the financial instabilities of the online world, he organizes himself with the help of spreadsheets, a characteristic he brought from his administrative career.
I like to spend too, but I’m very thrifty. I have a financial spreadsheet that is open 100% of the time in my notebook. We already have a billing forecast for December of next year, whether from partnerships that have already been signed, or from those that we would like to close.
CNN In Profit Podcast
The No Profit podcast is available on video at Youtube by CNN Brazil Soft and on the main audio platforms, with new episodes every Thursday, starting at 7 pm. The “No Profit CNN” profile is also on air on Instagramat the twitter and not TikTok🇧🇷
Fleeing from the technical language and jargon of the economics area, popularly called “economês”, the program will not be restricted to specialists, as it will also receive celebrities, influencers and people who are behind successful businesses in the most diverse areas. The idea is to show different points of view on entrepreneurship, personal finance, management, investments and economics.
The videocast is part of the “No Profit by CNN Soft” platform, launched in March, as a result of a strategic partnership between CNN Brasil and Banco Santander.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
