In April 2021, Sberbank of Russia, aka Sberbank, launched its own gaming area of Sberbank games. Six months later, Sbergeames acquired the domain games.ru. This is reported by “Kommersant” with reference to the data of “SPARK-Interfax”.
According to the publication, on October 1, Sbergemes, owned by Sber, registered the domain games.ru. Previously, this address belonged to a site with gaming industry news, free games and a forum. Sberbank did not disclose the details of its new acquisition. The plans for the further use of the domain are also kept secret.
According to experts, the games.ru domain could cost Sber $ 1 million. The high cost of the address is due to the fact that this domain consists of one word, meaning the name of the whole industry. The purchase of the games.ru domain name is called one of the largest deals in the .ru zone.
It is possible that Sberbank bought games.ru for its own gaming service. Earlier, the bank announced the creation of a production center, a publishing house and a studio for developing games and near-game services.