Online shopping and not only … these past few years have significantly changed our habits. Because of pandemicIn fact, many haven’t gone to the office for a long time and have experienced it smart working, many others have started to choose, for example, different ways of training. Some, due to the forced stay at home, have lived these months with a negative mood, while others have rediscovered their creativity and the pleasure of trying their hand at hobbies and manual activities.
In short, many, many things have changed, not least the way we shop. Think about it, we can safely say that too shopping is no longer what it used to be. Buy online, now, it is practically normal for everyone. Many were already doing it before 2020, but the majority of people could not feel completely comfortable among the e-commerce pages.
This two-year period has given an incredible acceleration to digitalization in all sectors and also the fashion system was involved in this change. How? With a online shopping increasingly active: new projects, new shopping experiences, new offers to consumers. Here we have collected a few.
Shopping in streaming
One out of all shopping in streaming. That is, the sale in direct, in real time, through a social channel or through some specialized platform. A phenomenon born in China that has also conquered many Western brands. The strengths of this technique? The interaction with customers, or the ability to mix digital interactivity with the typical relational experience of stores. And then the possibility of offering captivating discounts for a limited time (for viewers only) and the generation of great traffic on the brand’s channels.
The Milanese store of Victoria’s Secret: 40 minutes live for 19 articles, conducted by Chiara, S.ales Assistant, and Claudio, Visual Merchandiser. The results were surprising in terms of numbers and conversions: a sign that Italy is also ready for this new way of shopping.
The Victoria’s Secret livestream.
all right reserved Alain OgnibeneThe apps second hand
Then? Let’s think about the real thing boom of fashion apps second hand. Previously, the offer was less, in addition to the classic type container sites eBaythey were practically alone Vestiaire Collective which covered the world of luxury e Depop, the most accessible. Today this market has expanded a lot, thanks to the attention to recycling, the environment and sustainability. Let’s think about the various Rebelle, Lampoo and to one of the phenomena of the last period: Vinted.
Vinted: where you can buy and sell with a click.
Source: Vanity Fair
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