On the occasion of Milan Fashion Week, OPPO, among the world’s leading companies in the smart device sector, she took to the catwalk alongside the designer Marco Rambaldi in the evocative setting of the Cloister of Milan.
Fashion and technology, two apparently distant universes have managed to blend perfectly, generating an unpublished story from the new collection of the designer Marco Rambaldi. This collaboration stems from OPPO’s vision of conceiving technology as a true form of art and considering design as a fundamental and highly distinctive element in the design of its devices.
The brand new smartphones from OPPO Reno6 Series, Reno6 Pro e Reno6, they played a double role during the show: a jewel-technological accessory to complete some of the looks of the SS2022 collection and an interactive tool to capture the emotions of the models during the catwalk.
«This season we decided to collaborate with Oppo Italia, now a leader in the telephony market. Thanks to their products we have been able to communicate our message and through their technologies we have created a connection between the new and the old oracles “he declared Marco Rambaldi.
The colors and shades of the collection together with the special and exclusive OPPO Glow finish of the Reno6 Series – inspired by the natural phenomenon of crystallization of snow – have given life to a magical atmosphere with a strong visual impact and able to give unique and unique light effects. emotional. The screens of the devices, in fact, have become an integral part of some garments of the show, using the same pattern.
«I was extremely fascinated by how Marco Rambaldi managed to integrate our Reno6 Series into his show in such an elegant and refined and, at the same time, natural way. A perfect fusion of fashion, design and innovation that perfectly reflects OPPO’s vision for technology as a true form of art “he concludes Isabella Lazzini, Chief Marketing Officer OPPO Italy.
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