OPPO, among the world’s leading companies in the smart device sector, together with cooperation with National Geographic and al award-winning photographer Keith Ladzinski, sets out to discover the unique and mysterious landscapes of the Mojave desert: one of experiences more like Mars than you can have on Earth.
After the campaign “Uncover Antarctica” realized last year, the two companies continue theirs branded content partnership focused on the themes ofinnovation ed exploration with the project “Out of This World Colours”, that brings them discovering a galaxy of colors and breathtaking landscapes that has the new as its protagonist OPPO Find X3 Pro, the company’s latest flagship smartphone. Keith Ladzinski captures landscapes with vivid colors and rich in details, highlighting some atmospheres of the Mojave desert that are reminiscent of real Martian settings, thanks to‘innovative 10-bit color management system of OPPO Find X3 Pro that allows you to capture up to 1 billion colors, bringing the mobile photography and display quality to the next level, showing a degree of depth and color fidelity never achieved before.
In this adventure created by Ladzinski and OPPO, people can rediscover the world around them through different eyes. Furthermore, sharing the photos with the campaign hashtag #OutOfThisWorldColours will inspire all travel lovers to capture the billions of colors that lurk in the fantastic landscapes of our planet.
«In OPPO we have always been driven by curiosity and the desire to explore. Our last trip with National Geographic for the “Uncover Antarctica” project was an incredible success, allowing us to combine exploration and technology in a unique and spectacular tale. Today we are thrilled to confirm our partnership with National Geographic through the “Out of This World Colors” campaign which will allow us to show how our industry-leading color management system is able to capture the true beauty of nature in a 1 billion colors “he declares Maggie Xue, President OPPO Western Europe.
Ladzinski is a photographer of world famous that he received numerous awards from PDN, The International Library of Photography e National Geographic. He has made 11 reportages for National Geographic and over 100 for other famous publications. Keith brings one perspective unique in this new project, capturing the dramatic erosion of the Mojave Desert and its fascinating shades of color.
Countryside
La campagna “Out of This World Colours” tells the Keith Ladzinski’s photographic journey with National Geographic and OPPO Find X3 Pro through videos, photos and behind-the-scenes shots of a truly unique adventure. The project is live on National Geographic platforms, on the site and on OPPO social channels with the hashtag #OutofThisWorldColours.

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