The wearable market related to fitness and sports activities it is certainly experiencing a positive period and the changes to continue expanding are continually bringing new ideas and new functions integrated into ever smaller and smarter devices.
As he points out Fabrizio Marazzi, Market Intelligence Lead of GfK Italia: «The year 2020 and above all the post Lockdown period recorded a strong growth in wearable devices, confirming the great interest of Italians in issues related to fitness and health.
The smartwatches and many apps of the main ecosystems installed allow the user to check health-related parameters such as heart rate, blood oxygen, sleep monitoring and more that in the year of the COVID 19 pandemic were an important lever for growth, combined with monitoring of physical activity ».
In the beginning, wearable devices were designed and developed to analyze mainly parameters related to physical activity and have mainly attracted fitness enthusiasts and professional sports teams. But as time goes by, and with the democratization of such devices, it is difficult to find anyone – even simple amateurs – who is not equipped with smartwatch, smart band, earphones resistant to sweat, dirt and rain, and many other super technological devices that monitor more and more aspects of our life.
Not only those related to sports in the strict sense – like calories burned, steps traveled, training performance – but also those more related to health, such as heart rate, blood oxygenation, stress levels, sleep quality and so on. Some have even gods personal trainer integrati that motivate and push you to train more and more effectively.
Thanks to these functions, the wearable market is experiencing extremely rapid growth, as demonstrated by the most recent data from GfK Market Intelligence which, from December 2019 to the same period of 2020, have marked a +20,6% of units sold for smart watches and a +12,4% of fitness & health tracker units sold.
And it is to be imagined that long-term diagnostics will ensure that wearables will no longer be just a hardware proposition, making the subscription options a more palatable concept. For the wearable industry that pertain to health, sports and fitness, it is estimated that the devices they will provide coaching e feedback they will be able to make a difference in the choices of users.
In the gallery above the wearables of the moment to have to train outdoors (but also indoors when you can) in a complete, performing and also fun way.
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