With over 80 million Pinners looking for beauty ideas in the past month, Pinterest continues to make it easy for users to discover relevant beauty inspirations tailored to their skin tone, style and taste selected. So the function arrived in Italy very recently (together with 12 other countries) Skin Tone Ranges, which allows you to refine your beauty searches based on the skin tone (found at the top of the iOS and Android app feed).
A much broader, more careful and inclusive scale than the previous ones that allows everyone to live a personalized experience by browsing the inspirational social network that also becomes great support for diversity, as well as leader of visually told beauty.

INCLUSIVITÀ HI-TECH
«Pinterest’s mission is to inspire people to create the life they love. Starting from this premise, building is a priority for us a globally inclusive platform, where everyone feels represented. We want all of our users, wherever they are, to discover ideas that reflect their interests and personality. The launch of Skin Tone Ranges in new countries will help bring offers to the platform that speak to everyone and bring positive change with them, ”said Tyi McCray, global head of inclusion and diversity.
For those who, on the other hand, just can’t find the right shade of foundation, bronzer, blush or concealer, Slapp (app and website) is a must. By posting a selfie he is able to recognize the skin tone and suggest products suitable for the type of complexion. Furthermore, starting from a product already in possession, it can recommend replacement items, also allowing you to purchase selected products.
While the Italian brand Astra Make-Up ha lanciato la app Beauty Experience, through which it offers a virtual tester to try foundation and other cosmetics in total safety, at the same time launching an important message of inclusiveness, allowing everyone to play with make-up without fear and without judgment, interpreting beauty according to their own personality.
INCLUSIVITY FROM THE BASE
From the Fenty Beauty revolution onwards (the first brand that, in 2017, expanded the choice of foundation shades. Today the colors are 50, in addition there is a huge choice also in terms of concealers, contouring products, illuminants & co.) the beauty brands have worked to expand the foundation proposals. If once, in fact, finding the right shade of foundation for very dark or very light skin, or with a particular undertone, could have been an impossible challenge, today it is no longer. And so, too for spring 2021 there is no shortage of proposals for all tastes, ready to satisfy the desires of all skin types. Give her texture increasingly performing, soft and sensorial ai finish in the name of brightness and naturalness, for a flawless complexion on every occasion and that is dressed tone on tone, of course.
Not only Fenty, therefore: many beauty brands have fully embraced the issue of inclusiveness, such as Clinique that offers an ever-increasing number of shades and skincare textures numbered, also emphasizing an inclusive representation with the video Forget everything you know on the foundation in which nine creator protagonists were involved to represent the plurality of which beauty is made.
Huda Kattan Beauty, line is loved by beauty junkies, has launched the foundation #Faux Filter Luminous Matte declined in 39 color variations and is a brand that has always offered a free scheme and a genderless make-up. Gucci Beauty proposes for the summer, instead, Natural Finish Beauty Fluid, the new liquid foundation created to enhance the uniqueness of each one thanks to its modular and ultra-light formula, available in 40 different color shades. What makes it even more interesting is that, in times of pandemic, it is possible to rely on the interactivity of the site and follow the Gucci Beauty guide to find the nuance perfect for your skin.
In the gallery we have selected these and other spring novelties with inclusive DNA. For a make-up base that best enhances the nuance of our complexion.

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