There is an air of novelty in the house Pandora. The Danish brand has in fact decided to break the rules and let itself be carried away by the wave of energy of generation Z to relaunch the collection Pandora ME. To do this, it has relied on a parterre of international artists such as Addison Rae, Charlie XCX, Donte Colley, Beabadoobee and Cecilia Cantarano.
Strong personalities, united by the same passion for music and creativity, as well as protagonists, each in their own way, of the brand’s new campaign, an invitation to stimulate personal expression and style, welcoming the beauty of diversity.
The soundtrack of the project is an exclusive track, Sweat, by artist Charlie XCX, which accompanies the video, directed by visionary director Hannah Lux Davls, in which the influential artistic collective expresses their style wearing the jewels of the collection, customized with styling that best represent the identity of each.
The look created by Addison shows her transformist style and the desire to express herself freely, the one created by Charlie XCX is as eclectic as it is exciting. Cecilla’s freestyle approach, with a mix of rings and a mini charm in the shape of a musical note, represents her love of dance, music and her living life in her own way. Donte’s look is an expression of her mantra style “more is always more” which reflects her irrepressible joy and optimism through dance. Beabodoobee’s look is a reflection of her beliefs and values.
Personalization is the heart of this collectionand which features different style accents and is inspired by the brave and easygoing voice of Generation Z. Come on chain bracelets to the word link and mini pendants full of symbolism, the Pandora ME assortment is hand finished with pieces that include a mix and match of metals: 925 sterling silver, 14k rose gold plating and a unique metal alloy in ruthenium, freshwater cultured pearls and brilliant enamels.
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