The “Very Peri », chosen by Pantone as the color of the year 2022.
One shade blu pervinca, “The happiest and hottest of shades of blue” it says in the description. A color that has hints of purple and red in it and that wants to be a push to nourish one’s creativity to reinvent ourselves and embrace these ever-changing times.
Therefore, leaving behind the color couple of 2021 of Illuminating e Ultimate Gray, the new year opens with an injection of confidence towards tomorrow and the possibilities that await us, despite lives and prospects turned upside down after months of isolation and hardship. A bold and elegant shade at the same time, which blends the fidelity and constancy of blue with the excitement of red. A perfect blend that inevitably also pervades the beauty world with themed make-up proposals.
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