Passion and creativity: Campari’s commitment to the 2021 Venice Film Festival

- Article Top Advertisement -

Passion and creativity, an always open dialogue with young talents who are laying the foundations for their future and with the most successful artists of the Big Screen. These were the key words of the commitment of Campari at the 78th Venice International Film Festival, made even more precious by a series of initiatives that have rewarded the purest talent, the result of the genius and versatility of artists committed to leaving a mark on the world. In the suggestive setting of Campari Boat – In Cinema – aa spectacular floating platform located in the heart of the Venetian lagoon – the brand, Main Sponsor of the Exhibition for the fourth consecutive year, has, in fact, promoted a pioneering project unique of its kind: it is Campari Red Diaries 2021: Fellini Forward, inspired by the last periods of Federico Fellini and capable, with the help of artificial intelligence technologies e machine learning, to explore the creative genius of the Maestro by creating a short movie of inestimable value, directed by the great Maximilian Niemann. The short movie tells, with curiosity and a wealth of details, how the relationship between Fellini and the world of cinema, from the first spark to the realization of his most famous works.

Browse gallery

IThe result is the fruit of the exploratory work of some AI tools which, under the guidance of UNIT9, analyzed Fellini’s old transcripts trying to extrapolate the recurring motifs in terms of language and descriptive detail. The project was well illustrated in a documentary, Fellini Forward, directed by the award-winning duo ZCDC, consisting of Zackary Canepari and Drea Cooper, which traces the whole process of making the short, exploring the future of cinema and the creative collaboration between human and artificial intelligence. The documentary will premiere for North America in the Partner Presentation category at New York Film Festival the September 29, 2021, and will be available in Italy for a month starting October 1 on Amazon Prime Video. The initiative also expresses support for the world of cinema even more strongly #PerIlCinema that Campari launched in 2020 with the collaboration of QMI to support one of the most affected sectors in the last year and a half. Thanks to this project in fact, anyone can buy on the dedicated platform a voucher valid for admission to one of the participating cinemas. For each cinema voucher purchased, Campari supports the cinemas chosen by users by giving away a second cinema voucher for up to 20,000 buyers. Both can be used throughout 2021.

- Article Inline Advertisement 1-

Campari Boat – In Cinema, however, it was also the setting for unique events such as the celebration of the 20 years of The ignorant fairies, the masterpiece of Ferzan Ozpetek who, for the occasion, chose to confront his muse on stage Serra Yilmaz and two of the protagonists of the new series of the same name to be released in 2022 your Disney + Cristiana Capotondi and Ambra Angiolini – on very important issues such as the differences between the world of cinema today and a few years ago; the projection of two short films selected by the Artistic Direction of the Exhibition – Closed Out by Giorgio Testi with Stefano Accorsi and Colin Firth, e Lou’s neighbor from Victoria Lafaurie and Hector Albouker -; and the special evening hosted by Cristiana Capotondi who saw a live performance of Anastacia and the dialogue between Alessio Della Valle and some of the protagonists of his film American Night, set in the world of contemporary art in New York – some works by the artists mentioned in the film, from Andrea Roggi to Nakama Kouhei, were exhibited in an exhibition at the Arsenale Nord space curated gives Rezarta Zaloshnja – with a very rich cast, from Jonathan Rhys Meyers to Emilie Hirsh, from Fortunato Cerlino to Alba Amira.

Browse gallery

It is not, however, over here. Since its creation, in 1860, Campari always pushed the boundaries of creativity by going beyond traditional schemes and giving the green light to the expression of the passion and talent of various artists in different fields in the creative process. This is why, during the Venice International Film Festival, Campari paid tribute to extraordinary artists such as Alba Rohrwacher, who participated in an exclusive masterclass in the exceptional location Campari Lounge together with some young and talented actors of DO generation, a project initiated by Daniele Orazi and dedicated to the new faces of cinema; And Lorenzo Zurzolo, one of the new icons of Italian cinema, protagonist of an interesting talk conducted by Nicolò De Devitiis dedicated to the film soundtracks that most marked and enriched his personal and professional life. Campari Lounge was, however, also the setting for the presentation of the serie Framing Passion, realized thanks to Campari Lab project in collaboration with the Experimental Center of Cinematography and took place in the presence of the actor Eduardo Scarpetta (actor in the series itself and mentor of the project), of the young students of the CSC and Adriano De Santis, Dean of the CSC. Yet another proof of Campari’s commitment to the world of cinema, which has never been so fundamental and so necessary.

- Advertisement -

- Article Bottom Advertisement -


Please enter your comment!
Please enter your name here

Hot Topics

Related Articles