Perfect eyebrows: essential products and expert advice

When it comes to eyebrowsmany beauty junkies immediately think of the universe of Benefit branded products and services. The American brand has long been considered a point of reference for the beauty routine with a focus on eyebrows. In recent times, Benefit has launched two new products, Precisely, My Brow Detailer and Precisely, My Brow Wax. As the name suggests, the goal of both these cosmetics is make the appearance of eyebrows simply flawless. Directly from the States, here's what he told us about the new launch (and all-round eyebrow trends) Jared Bailey, Global Brow and Beauty Authority at Benefit.

He introduces us to the two new Benefit products: what to expect from these newly launched products?
«Let's start with Precisely, My Brow Detailer: it's one pencil filling and precision for eyebrows, characterized by a super fine tip. Holds the flagship record for the smallest eyebrow pencil on the market: measures only 0.8 mm. This product allows anyone to draw ultra-fine lines, drawing absolutely realistic looking eyebrows. The success of this product lies in the combination of creamy formula and smart dispensing system. We created one Automatic retractable protection along the tip of the pencil to prevent the delicate tip of the pencil from getting damaged or broken.”

The other product, however?
«Precisely, My Brow Wax is an ultra-pigmented wax for sculpted, yet natural-looking eyebrows. With a light texture, creates a filling effect and keeps eyebrows in place. We have enriched the formula with pigments and nourishing ingredients such as shea butter, jojoba seed oil, argan oil and carnauba wax. This product is equipped with a double-sided brush for targeted application: on one side it is flat, perfect for applying the product, on the other side it is curved, suitable for shaping and defining eyebrows for crazy styling.”

Precisely, My Brow Detailer by Benefit

€29 Sephora

Precisely, My Brow Wax by Benefit

€33 Sephora

Any pro secrets for making the best use of these two new products?
«When using Precisely My Brow Wax, start by brushing your eyebrows with the flat part of the brush. Next, use the curved side of the brush to blend the product, shaping the eyebrows and combing them upwards, obtaining a lifting effect on the eyes. As for Precisely, My Brow Detailer, apply it delicately in the direction of your natural eyebrow growth, then blend with the brush. And select a shade slightly darker than the natural color of the hair: this way you will obtain well-defined eyebrows.”

What are the essential steps for your eyebrow beauty routine?
«I want to reiterate a concept: eyebrows are a fundamental part of any beauty look. They frame the face and bring balance and symmetry to the face, as well as depth and personality to the eyes. Don't neglect them! In the basic beauty routine I recommend starting with using an eyebrow mascara like Gimme Brow +, whose formula contains microfibres capable of adhering to the skin and eyebrows, for a visibly fuller and thicker effect. Subsequently use a micro-liner like Precisely, My Brow Pencil in a darker shade than that of the previous product. Gently make small strokes with the lead in the direction of hair growth. Then blend with the brush, for an even more natural result.”

What advice do you give to those who in the past have exaggerated with tweezing and today find themselves with sparse and thin eyebrows?
«Obviously, put a stop to the use of DIY tweezers and if you are trying to regrow hair, look for products that contain ingredients that promote hair growth. Excellent Hubba Brow Serum. Our Hubba Brow Serum contains a blend of vitamins, plant extracts and rice proteins, for healthier, softer and more nourished eyebrows. The ideal would be to use it every day, applying it every evening before going to sleep, leaving it to act overnight.”

What is the eyebrow trend of the moment?
«Looking at the beauty looks of Paris Fashion Week and the most recent Hollywood red carpets we can say that bold eyebrows, with a naturally thick appearance and a linear shape are the trend to follow. It is about thecontemporary evolution of the bold eyebrows of the early 2000s, particularly evident and with a strong personality. The thick and natural look is confirmed as a must.

Which brow look can we consider outdated?
«The great thing is that nowadays eyebrows represent an element for expressing oneself freely. In fact, walking down the street you can come across every shape, size and color of eyebrows. But what I don't like anymore are eyebrows characterized by hard and angular lines and super sculpted corners. Today people want natural-looking eyebrows.”