Smells like teen spirit they sang Nirvana in the 90s. The story goes that the title of the most representative piece of Generation X was inspired by a friend of Kurt Cobain who had written on a wall with a spray can “Kurt smells like teen spirit”. Teen Spirit was the name of the deodorant used at the time by the ex-girlfriend of the singer who, however, was not familiar with fragrances feminine, he had read in those words a reference to the rebellious nature of adolescence.
In Italy, however, the girls of the Nineties mostly reminiscent of the scent trails of Anaïs Anaïs by Cacharel or Tommy Girl by Tommy Hilfiger, while for those of the early 2000s, Daisy by Marc Jacobs was the wannahave absolute.
THE PERFUMES OF BOOMERS
After all, it is like this: to each generation its representative perfume, always. And, on the occasion of the Perfume Day established in 2017 by the Accademia del Profumo and set for 21 March, the first day of spring, we retraced the milestones in the form of a fragrant bottle, considering how women’s relations with perfume have evolved over the generationsi to arrive at the fragrances of the near future.
Starting from the Boomers, born after the war and who lived their youth between the 60s and 70s. For them, the purchase of a perfume was an event: «You cannot travel back in time without mentioning Mitsouko di Guerlain, a story of love of war, between East and West that well represents the novelty of those years rich in events and cultural revolutions. Female emancipation is the ideal setting for patchouli and myrrh fragrances such as Opium by Yves Sain Laurent, the green and aromatic notes, which mark the overcoming of the classic way of interpreting the olfactory woman, are well represented by Aromatic Elixir di Clinique e Charlie by Revlon with his photographic campaigns that filmed dynamic and independent women wearing trousers, ”he explains Pink Boo, one of the best known and most appreciated noses in the world of artistic perfumery, owner of the Coquillete Paris brand and producer of fragrances.
THE FAVORITES FROM THE X GENERATION
“The 80s are, on the other hand, the years of opulence, of bright make-up and glittery dresses, robotic straps and voluminous furs, the trail of Giorgio Beverly Hills invaded the streets, it was impossible for someone who was a child to escape from that overbearing call. These are also the mythical years of girls’ perfumes, the age of users is lowered and fragrances with more affordable prices take hold, the essences that reigned in schools, in university classrooms and on buses were Anaïs Anaïs and LouLou of Cacharel, Arrogance and Baruffa. The Italian teenagers of the Generation X look at Ambra Angiolini a It is not Rai and they wear Pepper by Atkinsons. The 90s saw the fragrances of Calvin Klein dominate, the first perfume declared unisex CK one, followed by Eternity, Escape, Obsession and, then, the first true gourmand, Angel by Mugler»Says the expert.
MILLENNIALS AND GEN Z BETWEEN JAWS AND SUSTAINABILITY
«The millenials, teenagers in the early 2000s, they don’t have big revolutions to make and they take refuge in the classic fashion houses of the most successful designers and recognizable. J’Adore di Dior, Eau des Merveilles di Hermès, Black Orchid by Tom Ford, Narciso Rodriguez for her, Infusion d’Iris di Prada. The first “alternative” brands are beginning to be appreciated by a more global audience, also thanks to online communication. Serge Lutens, L’Artisan Parfumer, Montale, Frédéric Malle Then they begin to be appreciated by an ever wider audience ».
Finally, gen Z: «The key word for them is sweetness, tenderness, comfort. Thierry Wasser with La Petite Robe noir and Terracotta for Guerlain chooses to welcome without surprises. Absolute novelty are the names of the noses that have their audience beyond the fashion houses. Enthusiasts turn not only to the classic names of designer perfumery but follow very closely the young creatives of the perfume art. The personal collections of Francis Kurkdjian, Roja Dove, and the more indie productions of Andy Tauer and Vero Kern are born », continues Rosa Vaia. Millennials and Gen Z deal with “artistic” perfumes, but also with fragrance education, which includes an ocareful sustainability and the acquisition of a true understanding of where and how ingredients are purchased.
AND TODAY?
And we come to today, in a world in full pandemic, can a perfume make a difference?: «Even in the pandemic, women have not abandoned their favorite fragrances. The evocative power of perfumes, which in times of restrictions lifts mood and spirit through mental associations. Those who thought they could do without it at home have had to change their minds. This explains the success of online: an important fact is there‘surge in discovery kit sales. Fans of fragrances have used the extra time spent at home by testing and exploring new creations with the sense of smell ».
After having made a beautiful 360 ° olfactory journey among the coolest and most loved perfumes by girls of all ages, in the gallery all the new à parfum spring, between flowery, gourmand, spicy, aromatic and sparkling notes, from the common denominator of a bright DNA like a sunny day.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
