The sector of products, services and commerce of Pets should have a growth of 14% in 2022, with a turnover of R$ 58.9 billion, according to estimates by the Instituto Pet Brasil (IPB).
The projection was made taking into account the performance of the sector in the first quarter of this year. Consolidated revenue in 2021 was BRL 51.7 billion.
Among the segments of the sector, the Pet Food, which includes the sale of foods industrialized products for pets, maintained its leadership, with revenue of R$ 33.1 billion in the first three months of 2022. The value is equivalent to 56.3% of the total revenue of the pet market, and represents an increase of 16.7% in compared to 2021.
In second place is the segment of selling animals directly from breeders, which moved R$ 6.1 billion, or 10.5% of the sector’s total, with an increase of 9.5% compared to 2021. It is followed by the Pet segment. Vet, from the sale of veterinary drugs, which generated R$ 5.8 billion, representing 9.9% of the total and an increase of 11%.
There are also the segments of general services, with revenues of R$ 5.1 billion (8.7% of the total and a rise of 7.6%), of veterinary services, with R$ 5.4 billion (9.3% of the total and an increase of 12.4%) and Pet Care, encompassing hygiene and animal welfare products, with R$ 3.1 billion (5.3% of the total and growth of 13%).
Regarding the means used by consumers to buy products and services, small and medium pet shops maintained their leadership in sales in the sector, accounting for 48.8% of the total.
The segment of veterinary clinics and hospitals, which according to the IPB has been growing in recent years, was in second place, with 18%.
Then come the segments of agrishops (9.3%), food retail (8%), large pet shops (8.3%), e-commerce (5.6%) and others (2%), which include service clubs and convenience stores.
The institute highlights that, even with a still low share, e-commerce is the fastest growing channel in the sector, indicating a “progressive change in the habits of families who own pets”. In three months, the increase in sales was 18%. In the comparison between 2020 and 2021, it was 48%.
For the chairman of the advisory board of the IPB, Nelo Marraccini, the numbers indicate that, despite the adverse economic scenario, Brazilians have not stopped taking care of pets.
Therefore, consumers should continue to buy products for pets in 2022, most of which are produced in Brazil.
“The retail network is extensive, has shown important advances in new business channels and is characterized by high capillarity. During the delicate period of pandemic of Covid-19, has acquired an essential character, and it will be no different in the face of new post-Covid challenges”, he evaluates.
Source: CNN Brasil
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