Vogue Photo was born in 2011 from an idea of Alessia Glaviano, Brand Visual Director of Vogue Italia. In an era when photography was already ubiquitous online, Glaviano realizes that what is missing is a curated platform dedicated to it.
Conceived as a community characterized by a strong sense of belonging, today Photo Vogue counts over 230,000 members, including amateur and professional photographers from all over the world, united by the passion for photography and the desire to help each other and grow together.
Anyone can register in Photo Vogue and upload their images that can be of any photographic genre, from portraiture to reportage, passing through fashion photography and street photography.
The pool of overtime image maker from around the world and the platform’s curatorial activity have made Photo Vogue an excellent example of diversity and inclusion behind the photographic lens. Over time, many of Photo Vogue’s photographers have grown to become among the most interesting voices in the contemporary photographic landscape and now sign editorials and branded content for the most prestigious international magazines. Photo Vogue’s mission has always been to support photographic talent and build a future of diversity and inclusion in the world of fashion and image. In order to create both a virtual and physical temporal space that could bring together the community of artists and advance the dialogue on the promotion of creativity, diversity and ethics within photography and visual arts, in 2016, Milan took place the first edition of Photo Vogue Festival. The event represented the first international festival of fashion photography dedicated to the common ground between ethics and aesthetics, linked to an authoritative magazine and able to involve the entire city of Milan with talks, exhibitions and photographic initiatives. The 4 editions of the festival in 2016, 2017, 2018, 2019 and 2020 met with great success with audiences and critics.
The heart of the fifth edition, held in November 2020, was designed on one digital platform designed by MONOGRID, a production company based in both Florence and Milan strongly specialized in interactive experiences developed to help brands promote themselves and solve business needs by combining creativity and new technologies.
The platform designed for the event, which over the days hosted exhibitions, talks, screenings and portfolio reviews, has received numerous awards such as the prize «Site of the day» da The FWA (The Favourite Website Award), la nomina come «Site of the Day» on Awwwards and the victory in the categories «Best UX, UI and Innovation» su CSS Design Awards!.
In addition to these important awards received from international industry sites, the Photo Vogue Festival digital platform has recorded other great successes: 80k visits to the minisite, 298k page views and 56k unique users from 80 different countries.
“With the pandemic, moving the festival from a physical to a virtual space was a necessity and a challenge,” he says Alessia Glaviano. «A precious aspect of the virtual is the lack of physical limits, the opportunity to wander with the imagination. This is what guided me in the design of the platform, the possibility of enhancing the contents through vision, of dreaming together with the observers. “
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