PicPay announced this Tuesday (7) the purchase of fintech BX Blue, which offers payroll loans to public servants, retirees and INSS pensioners.
With the operation, the fintech of the J&F group starts to operate this type of credit. The value of the acquisition was not disclosed.
The company points out that with the offer of payroll, it will strengthen the offer of guaranteed products, which have a lower credit risk.
PicPay already offers personal credit, cards, FGTS advances, loans between people and between companies and income account, in addition to insurance and other financial products.
BX Blue operates a payroll marketplace where banks offer credit to customers. Banco do Brasil, BRB, Daycoval, Banrisul and Bradesco are in this group.
In all, fintech has 1 million registered customers and since its creation, six years ago, it has processed more than BRL 2.4 billion in contracts. Soon, the marketplace will be shipped on PicPay platforms.
“BX Blue has technology, intelligence and partners in an extremely secure digital platform with the best experience. Added to our ecosystem, the strength of our brand and the customer base, it results in an enormous potential for us to scale payroll loans”, says in a note Danilo Caffaro, Vice President of Financial Services for Individuals at PicPay.
“By joining forces with PicPay, our value delivery increases exponentially”, adds Gustavo Gorenstein, co-founder of BX.
“Both for partner banks, who will be able to access the giant PicPay base, and for users, who continue to have the best loan experience, but now added to a wide range of services to carry out and resolve their entire financial life” , it says.
Source: CNN Brasil
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