Piraeus Bank’s yellow Award Program received three top international awards in the framework of the International Loyalty Awards 2022, the largest institution of its kind at the international level.
Among more than 200 nominations that claimed the 26 awards of the event, Piraeus Bank was awarded the yellow for the categories:
-International Best Financial Services Loyalty Program or Initiative
-International Best B2B Loyalty Program
-Regional Winner / Western Europe – Highly Commended all over categories of the region.
According to the jury of the International Loyalty Awards 2022, “Piraeus Bank has succeeded in including a wide range of its activities in the Yellow Rewards Program, which is very difficult, as well as having excellent results for itself and its partners”.
Special mention was made of the effective way in which the Bank responded to the challenges of the Covid-19 pandemic period, supporting its partners and local businesses, while at the same time meeting the needs of its customers, utilizing the Rewards Program.
The award ceremony, held in London, was attended by more than 500 company representatives from 86 countries. The yellow Rewards Program was distinguished among loyalty programs featuring leading companies internationally, such as American Express & British Airways, First National Bank South Africa, First Abu Dhabi Bank, MetLife, Oracle, Nectar & British Airways, Tesco, BMW, PepsiCo, Shell, Expedia Group, IKEA, Renault, Lidl, ALDI, Lenovo, WWF International.
Source: Capital
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