Piraeus Chamber of Commerce Survey: Intermediate discounts do not substantially strengthen commercial enterprises
Intermediate discounts do not substantially strengthen commercial enterprises, while at the same time they do not facilitate consumer markets in practice.
This is the conclusion of a research by the Piraeus Commercial Association after the completion of the intermediate autumn discounts, while now the commercial world is pinning its hopes on Black Friday on November 26 and the upcoming festive season.
According to data from the Piraeus Chamber of Commerce, which conducted a market movement survey in the first 15 days of November, a period that almost coincided with the implementation of emergency measures to protect public health from the risk of further spread of the coronavirus, the majority of respondents 82.14% answered that their sales were down, 14.29% answered positively and a percentage of 3.57% answered I do not know / I do not answer.
Interesting is the answer to the question: “Do you think that the new measures had a negative impact or did not affect the company’s turnover?” The majority of 87.5% stated that the new measures negatively affected the turnover of their business, 10.71% answered that they were not affected and 1.79% answered “I do not know / I do not answer”.
Regarding the operation of the stores on the first Sunday of the autumn discount period and when asked if the store was open on Sunday 7/11, 69.64% answered in the affirmative, while 30.36% did not open the question how the your sales on that day, 15.38% of respondents answered positively, 82.05% answered negatively and 2.56% “I do not know / I do not answer”.
Most consumers at 85.71% had a certificate of vaccination or illness to enter the store, 12.5% had a negative test and a percentage of 21.79 answered D.A.
When asked if the company has an e-shop, 53.57% of respondents answered that they have, 44.64% answered negatively and 1.79% “I do not know / I do not answer”.
According to the results of the survey, companies that make online sales recorded a 6.67% increase in their sales, 43.33% stated stability in online sales during the period of intermediate discounts, a decrease of 23.33% and a percentage of the order of 26.67% “I do not know / I do not answer”.
According to the association, it is clear from the results that the intermediate discounts do not substantially strengthen the commercial enterprises, while at the same time they do not facilitate in the consumer markets in practice.
Finally, the association emphasizes that its constant request is the abolition of the institution of intermediate discounts because they create distortions in the market.
Source From: Capital