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Pitti Uomo 2022: like every year, or rather like every June, the fixed appointment that manages to attract the whole world of fashion is only one and always has the same address: Fortezza da Basso, Florence. Here, for 102 editions, the Pitti Uomo, salon dedicated to contemporary men’s fashion that has always attracted many visitors, buyers and journalists with its news and special contents. This year, after having passed two difficult lockdowns and pandemics, the great return in attendance, at 100%.
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Precisely for this reason, the June 2022 edition can be considered as that of the rebirth: many international guests arrived, we started to attend fashion shows, participate in presentations and have fun at the collateral events have (re) given life to this event which, from always, tells us a preview of the ways and fashions of the future.
Guest star like Ann Demeulemeesterwhich at the Stazione Leopolda, was the protagonist of an exhibition that traces the modern style that distinguishes it, up to the designers’ fashion shows Wales Bonner And Soulland, they brought an air of international contemporaneity to Florence.
This year’s theme is Pitti Island, an imaginary island where you can meet and exchange ideas and suggestions, but also support. Like the one given by the Pitti Discovery Foundation to eleven Ukrainian designers thanks to the special project Ukranian Fashion Now!.
We were there and here we tell you what we saw and what fascinated us the most.
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1/10Ann Demeulemeesterthe guest of honor of Pitti Uomo
A special project, curated by the designer herself, at the Stazione Leopolda to celebrate forty years of this fashion story born in Antwerp over 40 years ago. The brand, purchased by Claudio Antonioli in 2020, still speaks its original language, that of literary suggestions and the charm of black and white, which has always been the brand’s signature.
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Francesco Andreoli2/10Ukranian Fashion Now!: the designers to support
There Pitti Discovery Foundation has selected, in collaboration with di CR Florence Foundationeleven Ukrainian designers to support: Bobkova, Gudu, Gunia Project, Guzema, Katerina Kvit, Litkovskaya, Manufacture De Lin, Oberig, Poustovit, Viktor Anisimov, Yulia Yefimtchuk.
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3/10The special project of Soulland
Silas Oda Adler’s Copenhagen brand has always been attentive to sustainability. Here in Florence he presented the Spring-Summer 2023 collection with a catwalk-event where he showed a fashion with a great green conscience and a style made of contrasts, which looks to the future.
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4/1070 years of Roy Roger’s
It was 1952 when, in Florence, the first American denim blue jeans was made in Italy. To celebrate this important milestone, many news and an evening-event at Palazzo Vecchio to present the mini movie ROY ROGER’S 70th Anniversarycurated by photographer Bruce Weber.
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5/10Michele Bravi for Tuscan leather
An exceptional live performance, at the hotel The Place in piazza Santa Maria Novella, to celebrate the launch of the new green sole of the Tuscan brand. Michele also wore a pair of the brand’s new shoes: a brand new moccasin distinguished by the iconic green sole, symbol of ethics and sustainability and of GREEN commitment of the consortium brand.
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6/10The collaboration between Superga and Emily Ratajkowski
A capsule created with model and actress Emily Ratajkowski, face and ambassador of Superga for 2022. First, the day presentation to the press and professionals of her versions of the sneakers 2750 Classic And Alpine, and then, in the evening, the party in the splendid setting of the Loggia, in Piazzale Michelangelo.
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7/10The parade of Wales Bonner
The new Spring-Summer 2023 collection was shown at Palazzo Medici Riccardi. The designer Grace Wales Bonner, of Anglo-Jamaican origins, who is able to blend European heritage and Afro-Atlantic spirit, brought her fashion full of cultural references, which mixes sportswear and tailoring, to the catwalk.
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FilippoParducci8/10From US Polo Assnwith Melissa Satta
The official trademark of the United States Polo Association (USPA), presented the Spring-Summer 2023 men’s and women’s collection together with an exceptional team and two special guests: Melissa Satta (in the photo with INCOM CEO Lorenzo Nencini) and Stefano Giansanti, captain of the Italian Polo National Team .
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9/10The parade of the students of the Polimoda
The Graduation Show entitled Carpe Noctem was held in a truly scenic location: Giardino Torrigiani, a private treasure that is also one of the largest gardens in Europe. Here, on the catwalk, over 100 looks from 24 collections of fourth and senior year students selected by Massimiliano Giornetti and Caroline Issa, CEO and Fashion Director of Tank magazine and Mentor of the Fashion Design course.
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10/10The capsule Moser Project from HandPicked
A 100% Italian collaboration between Ignazio Moser and the Venetian luxury denim brand HandPicked. Seven minimal garments with a vintage charm that take their cue from the Pirate’s bandana, all made with 4 hands from the historical archive of the company. And they are already on sale.
Source: Vanity Fair
