It is considered (wrongly) the passepartout gift, the one that at Christmas or at birthday saves the situation in a corner. How many times has a perfume been chosen as an easy gift for a friend, partner on Valentine’s Day, or mother-in-law. Here, unless we bought to order, we probably always got the wrong gift. «A fragrance is a very intimate gift, almost impossible to guess. Often even those looking for a perfume do not know what they are looking for. Choosing a perfume in itself is a sophisticated and amazing psychological investigation », says Silvio Levi one of the leading perfume experts in Italy and president of Stalled, a company that distributes brands of the so-called artistic perfumery.
Staying faithful to a single fragrance and for a lifetime makes us lose the opportunity to discover unthinkable facets of our personality, just as the impulse purchase of the latest scent worn by everyone denotes an extreme need for conform rather than stand out. In any case, there is no escape: whatever we choose to wear on the skin, it will talk about us before we can utter a word.
In fact, the perfume communicates directly with the most hidden and primordial part of the brain, triggering deep emotions, making us regress to the infantile state or excite us.
The magic of olfactory notes is the protagonist of episode no. 18 of the podcast Call the Coach !, Perfumum: tell about oneself through a perfume. We talked about psychology, notes, pyramids and personality with Dr. Silvio Levi creator of the Pitti Fragranze perfumery salons in Florence and Excense in Milan. Have a good listening!
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