Porcelanosa Group advances in its digital transformation and adapts to the challenges of the 21st century with new production and marketing formulas online. That is the point at which the multinational ceramic is currently at, which is already working on a state-of-the-art technology fair to present the novelties of its eight companies.
“What we want is bring our product closer to the consumer using all the resources that digital channels offer us, thus reinforcing communication with the client and the internationalization of our brand “, they point out from Porcelanosa.
This new business strategy seeks to expand the use of ceramics in the different markets and improve its technical performance through artificial intelligence, the statement said.
The fair, which it will be inaugurated next November, will tour the central showroom of the firm using a high resolution camera to connect the company and the user on the same platform. Given the postponement of Cersaie 2020 (the international ceramic fair has moved its edition to September 2021) and the changes that the sector is experiencing, Porcelanosa Grupo has decided to consolidate its leadership by creating a new technological framework to showcase its latest ceramic research Concepts with sustainability and innovation as the main axes.
“We have redefined the concept and use of our collections with a more advanced and natural design, the result of a collective effort made by our professionals. Through this initiative we want to make each of the advanced solutions and products known eco-efficient to implement on a small and large scale that sustainable development in which we are involved. A challenge that has made us grow as a company“, they underline.
Faced with the current health situation and given the mobility restrictions posed by various EU countries, Porcelanosa has decided to postpone its XXVIII International Exhibition (scheduled for February) until further notice.
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