Prada launches its makeup and skincare line

Drum roll, why the news is important: Prada is preparing to launch a new cosmetic lineincluding products makeup and skincare. It will arrive on the market on August 1st, therefore in a few days.

To give the news is the WWD magazine, with a social ad that went viral in just a few minutes. WWD reported the statements made by stylist Miuccia Prada and Raf Simons, co-creative directors of the maison. «What does beauty mean today? This question has been at the heart of our work with L’Oréal. Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personalityin the name of freedom and self-confidence”.

It does not end here. Another important concept highlighted by Simons and Prada is that of care. «The idea of ​​’cure’ was decisive. Care as a gesture and as a necessity, for one’s own well-being. The important results that research has achieved in this field have allowed us to work on highly effective cosmetics”.

To this day the Prada brand had a beauty division exclusively dedicated to fragrances: now all that remains is to find out what the new products will be like. On the Instagram profile of Prada Beauty, meanwhile, in the last few hours teaser videos have been uploaded which make it clear how the new cosmetic line has every intention of subverting the rules and imposing an ultra-contemporary concept of beauty.