The search for used real estate real estate services increased by 142% in 2024, compared to 2023. About 62% of consumers have not yet defined supplier.
The numbers were revealed in an unprecedented survey commissioned by Google to Offise, which heard 2,924 respondents.
According to the survey, 40% of Brazilians intend to hire some kind of service before the Carnival holiday. In addition to the Real Estate category, the most sought after sectors were finance, cars and health.
From the saying, the year begins only after Carnival, but the data presented by the study show that 91% of respondents organize and plan the hiring of services. Of these, 57% say they plan well in advance.
According to Google, behavior varies according to demographic characteristics, such as age, social class and occupation. Google Brazil’s general business director, Rodrigo Rodrigues, told the CNN that the company’s search platform takes into account these profile factors to present more specific results.
“The results for a survey such as“ apartment rental in Sao Paulo ”will be completely different from one user to another, bringing not only customized information to each user, but also the most relevant offers for the profile. And we go beyond the search, offering tools that empower decision making such as filters, maps and comparative, allowing an informed and conscious choice, ”explained the director.
Always come back
The survey also pointed to a high loyalty rate among consumers. In finance, 70% of consumers said they intended to renew the services they use.
“A consistent online presence, with up -to -date information on various platforms, quality customer service, user experience optimized on websites and applications, relevant and engagement content, and customer loyalty programs, are also crucial factors for success in the environment Digital, ”said Google Brazil’s Director of Business General, citing differentials to get loyalty through the virtual environment.
In the automotive sector, 63% of users of classified sites showed loyalty to brands for vehicle purchase and sale. For 43%, security is a priority factor in the choice.
In nine of the 10 categories, the brand was considered crucial for the purchase process. More than 60% of respondents reported that they resort to search platforms to learn more about services before making decisions.
According to Rodrigues, Google invests in the training of partners, regardless of the size of companies, because it translates into a more satisfactory experience for consumers. “We offer a comprehensive set of resources and programs, ranging from training and technical support – with courses, workshops and online materials – to robust solutions like Google Ads and Google My Business, implemented by our certified partners network,” he said.
“Our commitment is to constant evolution, continually investing in innovation and development of new technologies, so that companies not only follow market trends, but also offer products and services increasingly aligned with the needs and expectations of a demanding consumer and In constant transformation, ”he said.
Among the results of the study, the telecommunication sector showed seasonality with 50% of Brazilians preferring to hire services between the end and early year. In health, 51% of consumers intend to hire services in the coming months.
This content was originally published in pre-carnival: 40% of Brazilians intend to hire some service on the CNN Brazil website.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
