Prime Day Festival: the Amazon Festival which celebrated its 15 years of presence in Italy

Fifteen years ago, Amazon landed in Italy and our way of purchases has changed forever. An important date also for the US giant who, in conjunction with the First day older ever (4 days of offers: from 8 to 11 July)he decided to celebrate this goal with The Prime Day Festival which was held, from 4 to 6 July, in Marina di Eboliin the province of Salerno. Bathroom 38, one of the shores of the Cilento coast, turned into a village where the public was able to discover the entire Amazon universe between dedicated stands, games and thematic activities. For example, among these, The area dedicated to Amazon Freshthe service that allows you to shop comfortably online in the municipalities of Milan, Rome, Turin, Bologna, Monza and Brianza and neighboring areas, and buy fresh products by Spreafico and Peviani. For the occasion, the recent partnership with the Brand Cortilia was also presented, which offers Amazon customers, only in the municipalities of Milan, Monza and neighboring areas for the moment, over 4,000 products, including fruit, vegetables, wine, household items, for the person and the care of animals.

And the shopping experience becomes even more calibrated on the tastes and needs of customers. During the Prime Day Festival it was in fact possible to discover and try, in an interactive station, i Amazon services based on generative artificial intelligence, like Amazon Lens, ask a friend and Rufus. Through their use, it is possible to frame a product to be able to buy it in a few seconds, or ask for advice for purchases, comparing prices and products, or even confront friends and relatives that can vote or evaluate a product you want to buy. But the real novelty of the Amazon Festival, the one that has attracted the most public to its stand, is Partyrock: Another Amazon Web Services tool based on generative AI which allows you to create itineraries, menus, gives suggestions based on requests such as “I want to organize a dinner between cats in which the maximum budget is 10 euros per person”.

During the event, Great space also at the “Made in Italy” standa reality of Amazon who, in 10 years, has helped Italian small and medium -sized enterprises to sell its products and to make themselves known to an international audience given the availability of the service in 11 countries around the world, from the United States to Japan. As shown to the public of Marina di Eboli, in the Made in Italy showcase, it is possible to find everything: gastronomic excellence, furnishing accessories, clothes, jewels, bags, creams and skincare items. All articles that will be possible to find discount during the Prime Day.

Among games, thematic areas reminiscent of the various services offered by Amazon, such as Amazon Music, Audible or Amazon Fashion, the Days of the Prime Day Festival ended with A live by Serena Brancale on the beach of Marina di Eboli and, in the presence, of an audience of about 1000 peopleselect among Amazon customers to be able to participate in the concert. An hour and a half of music in which Brancale proposed his successes like Anema and core e Salted cod, But also covers of songs by authors such as Pino Daniele, Lucio Dalla and Tullio de Piscopo. And, with the farewell to the beauties of Cilento, Amazon enters the heart of his 4 days of first day.