He arrives The Ryanair subscriptionan annual program designed by the largest European airline for attending Flyer. A service that seems to be very different from the “All You Can Fly” ticket launched by Wizz Air last August, but which still aims to retain and reward travelers who most often turn to the Irish low cost company.
“Prime” – as the new Ryanair subscription is called – It is basically a Program of discounts and other benefits. At the price of 79 euros per year, Ryanair Prime guarantees monthly newsletters with exclusive sales reserved for service members, at more advantageous prices than those that will then be published on the site. Then there is the possibility to choose a free place on a maximum of twelve flights per year (normally, the choice of the place on Ryanair flights is a paid service) and the inclusion of travel insurance on their flights. Most of the advantages – explains Ryanair – also extends to the travel companions of a Ryanair Prime member, as long as he manages all the reservations (therefore, for example, the twelve seats chosen for free rise to twenty -four).
According to the estimates made by the airline, Customers who fly at least three times a year will be able to save, subscribing to the Ryanair Prime service, about 105 euroswhile the frequent Flyer will obviously have even higher advantages. Ryanair’s marketing director Dara Brady said that the hypothesized savings for those who fly twelve times a year is around 420 euros. These, of course, are the numbers provided by the company, even if it is not better specified how this Ryanair subscription allows you to reach that hypothetical figure, nor what the discounts reserved for members will be.
“The members of Ryanair Prime will benefit from the access to twelve exclusive annual sales of places (one a month) reserved and free travel insurance every time they fly,” he reiterated. Ryanair Prime registrations are limited to only 250,000 members, the first who will request it. If, as the company hopes, the marketing technique for which limited access to an asset guarantees it more appeal, the airline will get in the short time 19,750,000 pounds.
Source: Vanity Fair
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