Prime You: meet the leading company in sharing luxury items in Brazil

Created in 2008 by the entrepreneurial vision of the founder and current CEO, Marcus Matta, Prime You is considered the largest shared ownership company in South America.

Inspired by the transformations in the North American and European aviation industries, Matta decided to bring to Brazil the business of shared ownership of executive jets, which already existed in other countries.

“During the development of this business, he observed that the model could also be used in other market niches, such as boats, houses or sports cars”, says Rodolfo Costa, Director of Aviation at Prime You.

Pioneer and leader in the luxury item sharing sector, Rodolpho says that the company’s mission is to offer the best experience for the customer.

“Our job is to offer our customers the best that an executive jet or beach house has to offer. Thus, he takes advantage of the good part of the business, while we take care of all the day-to-day administrative and bureaucratic aspects. It is a smarter and more rational way of consuming high value-added goods,” she says.

For Prime You, it is essential to have a solid financial partner throughout this journey.

“At Banco Master we found the ecosystem we needed. Because it involves fund management, credit management, in short, a very wide range of services. It is a partner that, in addition to promoting business, creates a fundamental network environment for our business”, says Costa.

And with the partnership guaranteed, Prime You’s vision for the coming years is one of growth. The market leader intends to expand its operations to other states: “our project is to elevate this business model to other locations, outside the Rio-São Paulo axis, and why not consider taking Prime’s business to other places in the world? ”, concludes Costa.

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