Pringles and spiders are probably two things you don’t associate with each other – until now.
The Kellogg-owned brand is asking the “arachnid community” to recognize the little-known “kidney garden” spider as the Pringles spider. The reason, says the snack maker, is because it bears an uncanny resemblance to its mustache-shaped logo.
“In 1968, the world was introduced to the iconic Pringles tin and logo, but little did we know there was a creature among us that was unknowingly spreading Pringles love,” said Mauricio Jenkins, Pringles’ US marketing lead, in a statement. the press.
One online petition started last week and has just over 1,000 signatures. If it is “officially recognized by the arachnid community,” Pringles said it will hand out 1,500 free cans to the first 1,500 signers to celebrate the spider’s new name.
Pringles is petitioning the International Society of Arachnology and nine other similar organizations for the name change. According to Nature World News, the “kidney spider” has had that name since 1886 and is native to Southeast Asia and can be found in Thailand, Singapore and Vietnam.
This is the latest publicity stunt done for us by Pringles, including the sale of NFTs and candles. Its parent company recently announced that it is splitting into three different companies, with one focused on snacks.
Source: CNN Brasil
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