Prize prize of excellence, the third edition is underway. Here’s how to apply

The third edition of the Excellence masters prize, the initiative aimed at protecting and promoting the Savoir-Faire Italian and the artisan excellence of Made in Italy promoted by LVMH Métiers of Excellence In collaboration with Confartigianato Imprese and National Chamber of Italian Fashion.

“We are proud to continue this path in support of Italian crafts – he commented Alexandre Boquel, director of Métiers d’Excellence LVMH –. Knowing and local skills are an invaluable heritage, but unfortunately at risk of disappearance. With this prize, we want to give voice to the craftsmen who with passion and dedication carry on the tradition of Made in Italy ».

The launch event of the new edition took place at the Cova Pasticceria in Milan, where the works of the winners of last year were exhibited: Master of Excellence: Antonio Dattis, Ebanisteria; Emerging master craftsman of excellence: Rinalda Bonazza, embroidery; Master of excellence innovation: Fabio Molinas, Cork-Based fabric; Artisan creativity award: Francesco Ballestrazzi, headdresses.

On the occasion they were officially open candidates For the 2025 prize. Interested artisans will be able to present them By accessing this link From 27 February to 31 May 2025.

Also in this edition, the competition is divided into three categories:

• Master craftsman of excellence: intended for professionals and businesses with an experience of at least 10 years of creativity and technical competence applied to the use of local raw materials, also in the perspective of protection of the supply chain.
• Emerging master craftsman of excellence: intended for those who represent a promising project of the scope of the craftsman born in the 10 years preceding the registration in the competition.
• Master of excellence innovation: for professionals and businesses that have characterized themselves for the ability of innovation, preserving historical knowledge and skills, reinterpreting them in a modern key.

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Applications will be evaluated by a exceptional jurywhich will determine the winner of each category, composed of prominent figures of the four partner organizations, as well as external collaborators, including:

• Maud Alvarez-Speyre (Group Chief Human Resources Officer Lvmh)
• Toni Belloni (Advisor to Lvmh Ceo & President Lvmh Italy)
• Alexandre Boquel (Director Métiers d’Excellence LVMH)
• Alessandro Zanardo (CEO of Thélios)
• Carlo Capasa (President of the CNMI)
• Marco Granelli (President of Confartigianato Imprese)
• Moreno Vignolini (President of Confartigianato Moda)
• Stefania Lazzaroni (CEO of Altagamma)
• Simone Marchetti (Editor in Chief Vanity Fair)

Each of the winners will be assigned:

• € 10,000 to reinvest in his business;
• Media exposure;
• Up to 3 mentoring meetings with professionals belonging to the Thélios Maison, on issues and timing to be agreed with the Maison;
• Dedicated visits to the plants of the Thélios Maison, according to methods and timing later communicated by the Maison, in order to deepen the production processes and the Savoir-Faire of the craftsmen and technicians involved and the possibility of evaluating any collaborations between the Maison and the winning craftsmen.

The winners will be announced during the award ceremony, which will be held during the Milan Fashion Week in September 2025.

“We are proud to collaborate with Excellence Métiers for this wonderful initiative, which helps to discover and enhance the talents hidden among the many Italian craftsmen and artisans – he commented Alessandro Zanardo, CEO of Thélios, the Maison Partner of the new edition of the Master of Excellence Prize -. Thélios is firmly engaged in promoting ‘Made in Italy’ and we are excited to have the opportunity to guide the winners of this year, helping them to develop their activities “.