Take an audio guided tour of the São Paulo art gallery now it’s easier.
Art Hits, a B3 project in partnership with the audiovisual producer KondZilla and Pinacoteca, was launched last Wednesday (23) to promote the democratization of culture through the connection between art and music, generating visitor interest and distributing free tickets to the museums that B3 sponsors.
In the project, artists from funk, hip hop and different styles such as MC Kekel, MD Chef, Tropkillaz and rapper Ebony chose paintings from the museum’s collection that dialogue with their music and transformed them into the covers of their tracks on Spotify, making the songs more heard from the country in an exhibition of works of art never seen before on the platform.
For example, Ebony associated the work “A Providência Guia Cabral”, by Eliseu Visconti, with her song “Megalomaniac” on Spotify, where she has 767 thousand listeners per month.
Through an exclusive playlist on Spotify, people will be able to take a guided tour of the Pina Luz building, accompanied by music and an audio description where the curator of the Pinacoteca and the director of KondZilla explain what the works and music have in common .
Interactivity is also present in the project, with the public being encouraged to make their own recommendations for songs that relate to works exhibited in the museums that B3 sponsors,
with free tickets for visits.
Service:
art gallery
Praça da Luz, 2, Bom Retiro, São Paulo (SP)
Free Saturday
From 10am to 6pm (entrance until 5pm)
Extended Thursdays
From 10am to 8pm (free entry from 6pm)
Monday, Wednesday, Friday and Sunday
From 10am to 6pm (entrance until 5pm)
This content was originally published in Project offers guided audio tour of the Pinacoteca on the CNN Brasil website.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
