One of the largest audit and consulting companies PwC presented the report Sports Outlook 2022, in which analysts singled out NFT as one of the main areas of digital assets in sports.
Analysts at Price Waterhouse Coopers (PwC) believe that collectible sports items, such as player cards, records of popular historical matches, even ticket stubs, are great for digitization and placement on the blockchain. That is, to create NFTs and place them in the metaverses. The authors of the report noted that such tokens can be moved between the metaverses.
Already, there are several games and companies in the NFT space that provide access to trading cards for sports players. One of the largest such platforms is the NBA Top Shop, which, as the name suggests, offers collectible cards for players in the National Basketball League (NBA). Also popular is the Sorare game, where players make up a team of football cards and the results of these teams depend on the results of real matches.
Another extremely promising direction, the researchers called STM – season passes for the matches of their favorite team. Usually, buyers of these passes get access to various promotional events where they can get new content and experiences. And if we translate this into NFT, then fans can be offered a lot of new things, for example, the same collectible cards of the most popular team members.
In addition, there is an opportunity for development in the field of virtual access tokens – when a fan is given a virtual experience, for example, an NFT with an image of what is happening behind the scenes of matches or in the team locker room. You can make tokens from video from players’ or referees’ cameras, or create content specifically for NFTs. Tokens can enable fans to participate in the life of the team, for example, vote for some activity, choose music for training, and so on. This makes fans much more involved in the life of their favorite team.
Now ticket sales, advertising and sponsorship provide money for the life and development of sports teams. However, in the near future, the sale of tokenized tickets, NFTs and various broadcast rights on platforms in the multiverse may become one of the important sources of income, analysts say. True, this requires special departments at the headquarters of the teams that understand the NFT field and can develop this direction. Lawyers and accountants with knowledge of this area are also needed for concluding contracts and accounting for taxes.
Earlier it was reported that FC Barcelona plans to launch its own cryptocurrency, and Manchester City FC, in partnership with technology giant Sony, will create a digital map of the Etihad home stadium and build a virtual copy of it in the metaverse.
Source: Bits
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