QC Term he is back with his famous Christmas party and he does it by dreaming big. Indeed, it makes us dream big by bringing some of the unique atmosphere of New York in Milan, in the Porta Romana spa, waiting for the next American opening. After all, what better city than the Big Apple with its lights and large-scale decorations lights up the collective imagination and warms it with the magic of Christmas?
«After last year’s limited and concrete Christmas, this year we wanted to give ourselves the opportunity to dream big. When you think about Christmas, your imagination immediately leads to New York and the idea of majesty, made up of lights, music and colors “, Alessandra Grillo says that with hers Brothers&Sisters created the installation. «QC Terme manages to make the dream of Christmas in New York style come true and embodies all of its spirit. A journey that passes from Williamsburg with signs and foodtrackers up to Broadway with a Christmas Show exclusively for QC Terme ».
The sensory journey smells of cinnamon and caramelized apples, of steaming chocolate, of salt on bretzel, while walking next to Xmas Market as in a walk between 5th Avenue and Central Park. You will come across street stalls offering traditional ones pancakes sweet and savory and meet i foodtruck placed outside from which the iconic are served Mac&Cheese or the Spaghetti&Meatballs, a symbol of fruitful contagion and an ancient bond between Italy and America. And then the turkey with its sauces, the hamburger they hot dog.
Even the catering is a re-enactment of the journey and the dream, of being among the Christmas lights of Rockefeller Centre and the steaming manholes of a festively decorated New York.
The special Christmas show – a tribute to Christmas New York told by many films – was created especially for the occasion by the creative team of Palco5. A Broadway-style show directed by Melina Pellicano. To give rhythm and vitality there was the Sunshine Gospel Choir, founded and directed by Alex Negro, a veteran of great television successes, such as Italia’s Got Talent, and winner of the Gospel Jubelee Award as the best Italian choir.
How to decorate the party house to convey well-being
“There are three fundamental things that must not be missing to transform the house into a welcoming place during this holiday period:bright atmosphere through warm lights, the choice of soundtrack themed and then the sharing, which is one of the absolute values of Christmas. So, let’s all commit to making something truly ours and giving it as a gift to our guests. To decorate it takes very little, for example the giant pine cones that we used here at QC Terme can become small pine cones marks the spot, with a handwritten card. Do something by hand it is a gesture that is not forgotten », says Alessandra.
Waiting for New York
“Our project to open QC Terme in New York is finally about to come true, a dream that we celebrate with this New York-style party”, says Andrea Quadrio Curzio, founder and managing director of QC Terme. «We will be in a Victorian-style building, in what was an island intended for accommodation for officers and an art school and created an immersive wellness center bringing the Italian spirit, elegance and attention to detail that distinguish us. Our choice fell only with local suppliers, enriching the set-up with characteristic elements of many Italian regions. We bring all the poetry, beauty and magic of QC Terme to New York ».
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