Notes not only for guitar. This could be the motto of Brian May, member of the historic group The Queen who in collaboration with Anne Brummer, founders of the charity Save Me Trust, and Sergio Momo, CEO and creative director of Xerjoff Group who launched the perfume on January 8th Save Me. A project that wants to make a significant contribution to defending the welfare of wild animals. Part of the proceeds from the sale on the official Xerjoff website xerjoffuniverse.com will be donated to the cause.
Brian May and his wife Anita Dubson attended the launch event in streaming and presented by Sergio Momo and David Callahan, an American actor famous in Italy for his participation in the program The college. The first lucky attendees who connected had the opportunity to purchase the exclusive limited edition pieces signed by Brian May and Sergio Momo.
«I am thrilled with this unique collaboration. My friend Sergio Momo, with great generosity, has designed a new perfume for the benefit of wildlife, through the company he created – Sheriff – in partnership with Save Me Trust. Solidarity has never smelled so sweet! ”Said Brian May.
Save Me is a unisex perfume enclosed in a sophisticated and elegant red glass bottle that evokes the unique notes of the English countryside and the natural environment of wildlife. The heady and sensual scent of jasmine emerges first, followed by the penetrating flavor of cyclamen and chamomile. Then, mimosa, ylang ylang and gardenia enrich the composition, giving it depth and intensity and mixing with the sensation of wood brought by sandalwood and musk.
“Save me, save me, save me, I can’t face this life alone”. “Save me, save me, save me, they can’t face this life alone”, sang Queen in 1980, in a choir today capable of recounting what Sergio Momo has defined “a sensitivity and a love for animals that we all should have” .
Save Me, perfume version, is available on the official Xerjoff website, www.xerjoffuniverse.com. Part of the sale will be donated to the association Save Me Trust, founded by Brian May and Anne Brummer to protect wild animals (including from hunting).
Save Me Trust is an organization founded in 2010 by Queen guitarist Brian May and Anne Brummer, born for the protection of wild animals, supporting campaigns against fox hunting and the culling of badgers.
Xerjoff Group S.p.A, is a leading luxury perfumery group whose mission is to develop and promote its brands – Xerjoff, Casamorati and Kemi.
The perfumes are distributed in over 80 countries, 500 selected points of sale, 6 single-brand boutiques in Dubai, Lisbon, London and Turin, and on a digital platform: xerjoffuniverse.com. The mission of Xerjoff Group’s “Spray to Help” is to promote significant improvements in the way the world addresses the territory and the community, contributing to the achievement of solidarity development goals.
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