Meizu, a Chinese smartphone maker, has changed its CEO. The company recently sent a letter to all of its employees, signed by Huang Zhipan, the company’s new CEO.
Huang Zhipan is the younger brother of Huang Zhang, who was the company’s CEO before. The company has not made any official statements related to the change of leader. It is also unknown when this step was taken.
The appointment of Meizu’s new CEO indicates that the company is looking for a new direction as it tries to maintain its position in the highly competitive smartphone market. Meizu previously released a press statement outlining the company’s future plans for the smartphone business. The manufacturer has bluntly stated that Meizu plans to stay in the expensive phone market.
Meizu has also said nothing about its return to international markets, so the Meizu 18 and Meizu 18 Pro phones may remain exclusive to China.
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