Rabanne celebrated the opening of its first permanent counter inside Rinascente Milano Piazza Duomo, with an exclusive opening event at the Terrazza on the 7th floor on Thursday 19th September. A cocktail party with DJ set to preview the new Rabanne era for selected guests, along with a special live performance by the singer Clara.
The event celebrated the unique customization of the 8 windows, the arcade gallery and an experiential pop-up on the -1 floor.
The take-over, live, began on Wednesday 11th and will last until Sunday 29th September, representing the maximum expression of the new era of Maison Rabanne in Italy.
The 8 windows facing the square of the store have been transformed into a unique and visually striking scenographic experience, giving space to the new Million Gold and Million Gold for her, the news Rabanne Make-up Nudes and Eyephoria, the Rabanne Collection with 8 new fragrances inspired by the world of fine perfumery, and the Maison’s iconic fashion collection. A journey inside the brand, embellished by a distinctive installation of the arcade-gallery that will color the street with gold and silver, thanks to the iconic Rabanne metal discs.
The installation continues on the -1 floor through a special multisensory pop-up. A
bold and sophisticated space where in the various dedicated corners, it is possible to discover and try the latest Rabanne products, through a journey that involves fragrances, make-up and the fashion collection, in
a totally immersive experience.
During the days, Rabanne make-up artists are available to offer advice
personalized and reveal the secrets of perfect makeup with 15-minute sessions.
Furthermore, on September 18, 20, 21 and 28, visitors will be able to personalize their purchases with a hand engraving, making each creation a unique and exclusive piece.
Source: Vanity Fair
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