A journey through time. Complete with boarding paper, visa and stamp on the document. In the suggestive setting of Palazzo Belgioioso, On the occasion of Milan Design Week 2025, Range Rover – which this year celebrates i 55 years From the exit of the first model – he presented an emblematic installation, Futurespective: Connected Worldsdesigned in collaboration with the Californian innovative design studio Newspecialized in the creation of Immersive space-temporal experiences.
There is a special airport -style desk, where it is possible check-inthen begins the immersion in the work. A golden obelisk is overtaken, where it stands out The new logo of the luxury brand with the two mirror r, and enter An old car dealer: It is 1970 and – between ad hoc furnishings and sounds, together with the fragrances of Aeir – stands out in the center of the room The legendary YVB 151hthe very first specimen of Range Rover pre-production, made of green olives.
The time to be explained by the characteristics of the car by two sellers, too In perfect seventies styleand it’s time to cross a small door that leads to a second “Time capsule”. It is an ethereal space, characterized by interiors similar to a prismatic luminous box, flanked by mirror vertical uprights: the absolute protagonist, flooded with light, is the latest model Range Rover Autobiography of fifth generation, symbol of Modern Luxury.
“We are excited to present the historic creative tradition of Range Rover at Milan Design Week, “said the Prof. Gerry McGovernChief Creative Officer of JLR, present at the event. «The installation immerses visitors in the year of our Foundation, alongside it to Current vision. Today, Range Rover is still symbol of modernity And we continue to develop the distinctive lines, the incomparable design and the brand’s ecosystem, enhanced the timeless style».
An experience that shows how much Range Rover it is linked to its past, without however remaining harnessed. The installation is open to the public from 8 to 11 April. Have a good trip.
Source: Vanity Fair
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