Razer has announced a new strategic partnership. Her partner is the Chinese company miHoYo, the developer and publisher of the Genshin Impact game. This open-world action-adventure game with RPG elements is distributed through digital distribution on a free-to-play model, but has an in-game store using real currency.
As part of the partnership, Razer and miHoYo intend to “further immerse gamers in RPG” with licensed products, Razer Chroma RGB integration and a custom-tuned THX Game Profile.
In terms of licensed products, fans of the game will be able to purchase the Razer DeathAdder V2 Pro gaming mouse, the Razer Iskur X ergonomic gaming chair, and the Razer Goliathus Speed gaming mat with Genshin Impact themed artwork and complete with bonus codes to claim in-game prizes.
In addition, Genshin Impact styling will soon be available through Razer Customs, an online service that already offers partner designs for select Razer products. With this service, shoppers can personalize mice, smartphone cases, and mouse pads with design elements to set them apart from off-the-shelf products.
Customizable with THX Spatial Audio, THX Game Profile is available on PC and compatible with all Genshin Impact gaming headsets. The specified application provides a realistic sound image of the gaming environment, relying on the capabilities of 7.1 surround sound.
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