Replay returns to the field, the one from the red clay, sponsoring the prestigious Rolex Montecarlo Masters, men's tennis tournament belonging to the ATP Tour Masters 1000 category, which takes place in Roquebrune Cap-Martin, a French municipality bordering the Principality of Monaco.
This activity is part of its broader sports sponsorship strategy which today sees the brand alongside excellence in the world of football such as FC Bayern, Ajax, PSG, Atalanta and rugby with the legendary All Blacks and ambassadors Neymar Jr, Marco Verratti, Paulo Dybala, Beauden Barrett and Usain Bolt.
During this edition, international stars in total Replay looks attended the matches and were welcomed in the brand's hospitality area at the VIP Village and at the exclusive party. Among them the Oscar-winning actor Adrien Brodythe super model Candice Swanepoel, beyond Maye Musk and DJ producer Martin Garrix, both protagonists of the campaign dedicated by the brand to the iconic Replay 9z1 denim on air in this period.
Also present were real international models and celebrities Replay Friendsamong which Brooks Nader, Rose Bertram, Beatrice Vendramin, Bianca Brandolini, Rebecca Donaldson, Nico Potur, Dia Anitska and Daniela Cosio who wore Replay looks from the 9zero1, We Are and Atelier lines.
Source: Vanity Fair
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