Research reveals 10 digital skills less dominated by Brazilians

A survey by Locaweb in partnership with Conversion listed as 10 digital skills less dominated by Brazilians in 2025 . To create a website to filter emails in the inbox, the list includes several skills considered the most difficult by respondents.

500 Brazilians over 18 years old were interviewed, resident in all regions and connected to the internet. The reliability index is 95%, and the survey error margin is 3.3 percentage points.

Respondents received five questions about the least dominated skills, their career impacts, and what they have done to become more digitally skilled.

The 10 digital skills least dominated by Brazilians in 2025

1. Analyze data and metrics (51.2%)
2. Produce and sell infoproducts such as courses and ebooks (46.8%)
3. Create a website or blog (44.8%)
4. Manage Lives and Webinars (44%)
5. Manage paid ads (42%)
6. Master Artificial Intelligence (41.8%)
7. Create forms and research (31%)
8. Manage Digital Marketing Emails/Campaigns (26.4%)
9. Create a professional email with own domain (26.4%)
10. Tague and filter emails in the inbox (18%)

Respondents were also asked what digital skills can make a professional stand out in the market. In front is the use of AI, competence cited by more than 80% of them.

The 10 most promising digital skills for Brazilians in 2025

1. Master Artificial Intelligence (81%)
2. Manage paid ads (57.2%)
3. Analyze data and metrics (45%)
4. Set up spreadsheets from scratch (43.6%)
5. Edit videos and images (43%)
6. Manage Digital Marketing Emails/Campaigns (42.8%)
7. Produce content for social networks (41.8%)
8. Create visual presentations such as Canva and PowerPoint (39%)
9. Create and sell infoproducts (35.6%)
10. Manage live transmissions and webinars (32.4%)

What are the main trends in technology for 2025?

This content was originally published in research reveals 10 digital skills less dominated by Brazilians on CNN Brazil.

Source: CNN Brasil

Charles

Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.