The team of the popular service of private ads “Avito” summed up the results of 2020 for mobile phones.
According to Avito, by the end of 2020, over 2.3 million mobile phones were sold on the platform, which is 16% more than in 2019. The most popular smartphones are iPhone, Samsung and Xiaomi. These brands accounted for about 73% of all sales of mobile phones by Avito in Russia.
The most active buyers in Russia at Avito are iPhones, which account for 45% of all mobile phone sales; over the year, sales of Apple smartphones grew by 19%. In 2020, iPhones were sold on the site for an average of 10,000 rubles, which is 11% more expensive than last year.
In second place is Samsung, which holds a 17% share of all mobile phone sales on Avito in Russia in 2020. Its average price was 6,000 rubles (+ 9% compared to 2019), and the number of phones sold is 11% higher than last year.
The third line is occupied by Xiaomi gadgets, the average price of which remained at the level of 2019 – 6,000 rubles. The share of sales of phones of this brand increased over the year from 9 to 11%, and the number of purchased devices increased by 42%.
The fourth place is occupied by Huawei, whose share in sales increased from 8 to 10% compared to 2019. It is the only one among the leading brands whose smartphones have fallen in price by 21%, to an average of 5,500 rubles.
About 2% of sales are accounted for by Nokia phones (average price of 1,250 rubles, which is 4% less than in 2019), 1% by Sony (on average 3,000 rubles, 14% cheaper than the price of 2019) and another 1% – on Meizu (the cost of devices is on average 3,300 rubles, a decrease in prices by 18% per year). Also in the top ten best-selling brands were Asus, Lenovo and ZTE, but the share of each of them in sales on Avito at the end of the year was less than 1%.
The most expensive are still Vertu phones, which sold for an average of 15,000 rubles in 2020, although their price has dropped by almost 17% since 2019.
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