Christian Dior Perfumes he chose Rihanna as the new face of the iconic perfume I love it. Pop star takes over from actress Charlize Theron who has represented the ideal woman for this fragrance since its launch in 1999. The new campaign shot by Steven Klein will be unveiled on September 1st.
The video tells the story of a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume. Amid the golden tones of Versailles, Rihanna is a queen who resists classification, the radiant embodiment of triumphant femininity. The Hall of Mirrors is her catwalk. The Grand Canal is her stage. I love it returns to the origins of a golden dream offered to women for 25 years.
A perfume that Rihanna has always loved, as if she were destined for it. Rihanna, sublime in the iconic reinvented necklace, is radiant in her golden dress embroidered with pale sequins, both created by Maria Grazia Chiuri. Rihanna, is once again truly “herself”, and yet we see her as never before giving voice to her original celebration of life: J’adore!
“Being the new face of J’adore is both an honor and a mission. This perfume, which I have known and loved for so long, means so much to women. I can’t wait to join this adventure and contribute to it through my world, my history, my roots, as well as my creativity and my femininity,” said the singer and beauty mogul who founded her inclusive line Fenty Beauty, in 2017 now in the LVMH portfolio, “created for women of all skin tones, personalities, ideas, cultures and ethnicities,” as Rihanna herself stated. And today, as the face of J’adore, the 35-year-old rapper and mother of two represents the same concept of extended, welcoming beauty that transcends all limits of ethnicity, nationality, gender and generation.
“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance. The unusual talent, audacity and captivating beauty of this absolute star are the ideal embodiment of the dazzling and powerful Dior femininity that transcends generations,” said Véronique Courtois CEO – Parfums Christian Dior.
Source: Vanity Fair
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