Black Friday, one of the most important dates for trade, arrives this year at a time of high inflation. Even with positive expectations on the part of the sector, the inflation rate – which has accumulated 10.67% in 12 months – should harm sales this year.
According to data from the National Confederation of Commerce of Goods, Services and Tourism (CNC), the date should move R$ 3.93 billion in the country this year. If the estimate is confirmed, the sales of online and in person sales will show a growth of 3.8% compared to 2020.
However, when discounting inflation, the volume will have a 6.5% indentation — the worst performance since 2016.
Electronics, for example, had an average increase of 30% in prices since the beginning of the pandemic, due to the scarcity of raw materials and the high exchange rate.
For Sérgio Vale, chief economist at MB Associados, even with the discounts “the products must be more expensive than last year”. This is due to the inflationary impact.
The economist assesses that, to get a price lower than last year, it would be “needed a discount of around 90% on the value of the product”.
Even with a high price, the consumer intends to buy
According to a survey carried out by Gfk, 79% of consumers intend to shop on Black Friday. Among them, at least 87% intend to spend the same or more than the previous year.
Consumer preference continues to be through e-commerce. For this year’s Black Friday, 78% of customers plan to shop online.
Reference: CNN Brasil
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