The Little Prince was deeply in love with it, so much so that he kept it under a glass dome. Queen Marie Antoinette simply adored it and today, in the gardens of Versailles, there is the one that bears her name, in the nuance of her porcelain complexion. The Queen of Hearts of Alice in Wonderland he conceived it solely as red, while just the most counter-current of pop stars, Madonna, yes, they like the purest: the white one.
WE BREATHE PINK
Whether they are literary or real characters, the charm of the rose conquers everyone: pens of writers and the five senses of celebs, from past centuries to the most contemporary.
With all due respect to Coco Chanel, who absolutely did not prefer it (in her infamous N ° 5 the precious Centifolia from Grasse blends with other floral notes), and who has focused her entire life on the more sober camellia, the rose continues to be not only the queen of flowers, but also of cosmetics. At the time of the pandemic, then, in which, we all relied on olfactory experiences to escape and travel with the head, his bouquet unmistakable brings to mind links with the past which, today, even the new generations are rediscovering stronger than ever.
«An ancient Chinese proverb goes like this:“ There is always a little perfume on the hand that gives the roses ”. In a nutshell it summarizes many of the reasons why this flower remains over time the superstar of scented bouquets. Elegant, precious, very fragrant. It represents the gift, motherhood, beauty, mystery. The May flower, protagonist of the gardens, evokes the opening of the hot season, the blossoming of nature, spirituality. The rose embodies feminine purity, associated in Christianity with the Madonna, while Peyoda Siri, one of the wives of the god Vishnu, is born from the rose corolla. The myth tells us of Aphrodite who, rushing to the aid of her beloved Adonis, injures herself with brambles and her blood makes red roses bloom. Over time it remains a sure reference for our sense of smell. The smell of a rose evokes in us comfort and security, passion. Completeness and mystery “, tells Rosa Vaia, one of the best known and most appreciated noses in the world of artistic perfumery, owner of the Coquillete Paris brand and producer of fragrances.
THE ROSE IN THE BEAUTY ROUTINE
Not only used in the olfactory field, the rose, which also inspires make-up in shades of color and moles packaging Instagram-friendly, has beneficial properties in cosmetics. Depending on the type, it acts in a targeted manner according to the needs of the skin. The pharmacist and cosmetologist Andrea Righetti explained the benefits of the five types of roses most used in beauty: «The oil of rosehip it is very rich in active ingredients, such as polyunsaturated fatty acids, vitamin E, vitamin A. Better to apply it in the evening hours especially in spring and summer, to avoid the photosensitivity that vitamin E could present. Used pure it is an excellent regenerating, anti-inflammatory and also suitable for acne-prone skin. In association with other active ingredients it exerts and enhances an effect antiage and stain resistant. For the body oil is added to increase the elasticity of the tissues therefore suitable for stretch marks and skin firming. The canine rose it also contains a very high content of flavonoids, vitamin C, carotenoids and polyphenols which stimulate microcirculation and increase the production of collagen and elastin.
The Damask Rose it is typically used for the preparation of scented waters and perfumes, but its antiseptic and soothing characteristic allows it to be used for preparations not only antiage but also for problematic skin types due to rosacea and acne. The centifolia rose, in addition to being precious in cosmetics, it is also used for the beauty of the oral cavity, or inside mouthwashes and toothpastes, thanks to the regenerative properties of its active ingredients. With the gallica rose eau de cologne, tonics for the face and perfumed waters have always been produced as they are very rich in active ingredients that determine an intense fragrance at a low cost. Its extract produces an anti-stain effect, while the presence in the petals of a very high content of flavonoids allows it to be used in cosmetics for its anti-aging and antioxidant effect ».
In the gallery a selection of rose products, including fragrances, skincare and make-up from the pack inspired by the most admired flower.

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