“Welcome back to normality”, this is the slogan with which the group founded by Lorenzo Suraci presented the new projects of RTL 102.5, that is a new communication campaign, live broadcasts from holiday destinations and the European football championships. “We have lived a year full of changes”, said Marta Suraci, marketing and communication manager of RTL 102.5, “of emotions and great tensions and now finally, with the renewed enthusiasm and a little deserved optimism, we are ready to tell once again, a beautiful normality “. From here, in fact, welcome back to normal.
The new communication campaign, he continued, focuses on the most famous claim ever: «Very Normal People». that becomes «Very NEW Normal People» with the telling of new stories to face with a smile, positive and rebirth stories. The campaign is a real remake: men and women of all ages become marquises, grand dukes, barons and baronesses of the new normal, announced by a herald always ready to ennoble their simple daily deeds: Luca Coppola “Archduke of home delivery”, Matteo Izzo “Prince of the acrobatic equipment”, Carla Lopresti “Grand Duchess of the fogged glasses.”
RTL 102.5, with its super community of over 7 million listeners, also focuses on the summer events, with 28 days of external programming and directly from Sardinia, Puglia and Sicily, from 26 July to 22 August, with 1600 hours of live broadcast and 60 speakers involved for the four radios of the group. Specifically, Rtl 102.5 and Radiofreccia will broadcast live from the Sardinia, Radio Zeta and Rtl 102.5 News from Puglia, while Rtl 102.5 will always be live every evening from the island of Lipari, in Sicily.
On the occasion of the European football championshipsInstead, the broadcaster has purchased the rights to broadcast in full all the commentaries of the matches that will be commented and told during “Noi dire gol”, with two teams of speakers flanked by the journalists Parlo Pacchioni and Andrea Salvati. Every morning at 8.35am “Blue diary” it will also offer updates and curiosities about the championship and every evening after the 11 pm, a balance of the football day will be drawn. A collaboration with Sky Sport is also underway, for which every day the radio will host the faces of Sky within its schedule.
To close the summer, it will be the big show «Power Hits Estate» at the Verona Arena on 31 august, dedicated to the catchphrases of the coming months. It will take place in the presence of the public and in Covid-free mode.