Record plays for RTL 102.5 which maintains its position as leader of the Italian radio scene. According to the survey TER relating to the first half of 2023 (period from 17/01 to 12/06), in fact, RTL 102.5 register 5,971,000 of listeners on the average dayconfirming itself as the first Radiovision of Italy.
According to the latest TER data release, the whole RTL Group 102.5 can boast a total of 8,284,000 million plays on an average day with RTL 102.5GM 5,971,000 of plays, GM radio arrow 1,359,000 of plays And Radio Zeta GM 954,000 you listen.
«After years of the pandemic, which has distorted the lives of all of us, the return to normality also brings with it the return to normal habits, which have always seen the radio as central to the cultural consumption of Italians. The high quality offer – both in terms of music and entertainment and information – puts us at the center of the media diet of adults and children, as evidenced by the reconquest of large numbers.
RTL 102.5 is confirmed as the first radiovision in Italy with 5,971,000 listeners and the entire group reaches a total of 8,284,000 listeners among RTL 102.5 with 5,971,000, Radio Zeta with 954,000 and Radiofreccia with 1,359,000. I am proud to be able to say that all three radios, aimed at diversified targets, can today as today be defined as flagships and can be followed anywhere, at any time and from any device. The entire RTL 102.5 system reaches 25 million hits, on the three radiovisions, on the websites, on the digital radiovisions and on RTL 102.5 Play, the large on demand portal. I am also proud of the growth of the six digital broadcasters, which offer the listener a variety of fresh and dynamic content, made up of music, entertainment and information. In short, a unique offer on the Italian and world scene with total coverage of all radio and television targets and commercial offers with live and real promotions designed ad hoc», he declares Lorenzo Suraci, President RTL 102.5.
Source: Vanity Fair
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