Analysts interviewed by Izvestia claim that over the past month, Russian bloggers have lost up to 80% of their income.
Of course, this applies to bloggers who have published their content on Instagram (owned by Meta, recognized as an extremist organization), Facebook (owned by Meta, recognized as an extremist organization), YouTube, Twitch, TikTok, as well as other popular platforms.
Analysts also noted that despite all the appeals of bloggers to other sites, only the most devoted fans left for them, which turned out to be only 3-7% of the total user base.
Experts also make a forecast that bloggers’ income will not return to the previous level soon, even if they attract the attention of a new audience. The fact is that most companies today are cutting promotion costs, which accounted for the bulk of bloggers’ earnings.
Recently, domestic sites have recorded an increase in the number of new users. The number of visitors to Rutube has increased by 64% in the last month. The audience of the Boosty platform (an author’s content monetization platform from the Donationalerts service, which is part of VKontakte) grew by 432% in March compared to the same month last year.
Recall that after the blocking of social networks, Russians began to actively use VPN services. In Russia, from January 2022 to the beginning of April, the number of VPN service users increased by 53.5 times.
Source: ixbt
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