Russian models cut up their Chanel bags in protests against Russia sanctions

Since the Russian invasion of Ukraine began, various nations, government agencies, sports organizations and industries have expressed their discontent with Russia through the implementation of bans and/or sanctions for its behavior.

Such is the case of Chanel, because in early March, the French fashion house announced that it would temporarily suspend its activity in Russia and that it had made the decision to veto the sale of clothing, perfumes and other products to customers of Russian origin.

The restrictions on the Russian market imposed by Chanel

In addition to suspending its operation in Russia, Chanel also restricted its sales to Russian citizens in Europe, the Middle East and North America, with the exception of China, so it will be necessary to prove that one is not Russian to acquire an item with a value greater than 300 euros.

We are going to close our stores and have already suspended our e-commerce. The safety of our employees is our priority and we remain closely linked to our local teams whom we will continue to support.

– Chanel

However, the measure, which has also been imposed by other luxury brands, was very badly received by some influencers Russians, who are boycotting the brand through videos on Instagram where they are seen ruining their Chanel bags as a protest, as they affirm that the sanction is an act of “Russophobia”.

influencers they destroy their Chanel bags in protest

The most active in the protest to restore their right to purchase an item from Chanel and other luxury brands have been the main influencers of the country, who went from promoting the products of the French fashion house to promoting a controversial boycott, destroying their luxurious bags in front of their millions of followers.

One of them is the famous Russian TV presenter and actress Marina Ermoshkina, who declared in a statement to USA TODAY that she had been the first to start the challenge so that others influencers join the protest to destroy the luxury bags “in the name of their country”.

We were the ones who have always been the face of this brand, the ones who since we were little set the goal of buying a bag of this brand, but not a single bag, not a single thing is worth my love for my country, it is not worth my respect By myself.

Another of those dissatisfied with Chanel’s measure is Victoria Bonya, a influencer Russian who lives in Monte Carlo and has nine million followers on Instagram, with whom she shared a video in which, annoyed, she cuts the emblematic flap bagone of the classic models of the brand.

DJ Katya Guseva, another furious with the house Chanel also joined the challenge and posted a video destroying her luxurious bag, followed by a statement berating the brand:

I am against ‘Russophobia’, I am against the brand, which supports ‘Russophobia’ and discrimination against women on the grounds of nationality. Russian girls are beautiful, whether or not we have a Chanel bag.

Although so far Chanel has not issued any statement on the protests of its Russian clients, millions of Internet users have reacted shocked by the destruction of items that exceed eight thousand dollars. And is not for less!