Russian TikTok: Yappy’s new vertical video service officially launched

Today, November 29, developers from the Ritm Media studio (part of the Gazprom-Media holding) officially presented their new entertainment platform Yappy, which provides access to short vertical videos on a variety of topics. And, of course, it will be possible not only to watch videos comfortably with a smartphone in hand, but also to create your own entertainment content – the authors of the new social network believe that both beginners with a small audience and already established opinion leaders will be in demand on their platform. popular personalities.

In honor of the launch of the platform, journalists were sent a very original present with a QR code inside (images from the Astramak Telegram channel)

The launch of Yappy was attended by:

  • Klava Coca.
  • Egor Ship.
  • Karina Cross.
  • Mia Boyka.

To make it easier for users to create interesting content, the platform application was equipped with an impressive set of tools – there is even the ability to create local collaborations with other users, including famous personalities, actors and celebrities. For example, Yappy has special media rooms in which content creators can discuss the scenario of a future video, shooting details, locations, props and more, and then shoot a joint video, edit it and post it on the profile of each of the collaboration participants. The app also focuses on the cut function.

This option allows the user to complete the addition to the video already existing on the site, which turned out to be viral. This is a very convenient function in the case of various tests, plus you will not need to search for popular videos in manual mode – just open a smart feed with customizable content ratings. In addition, the software boasts an impressive set of effects and filters that promise to be constantly updated, the function of overlaying sound over video and the ability to share this content on other social networks.

The Yappy app is available on Android and iOS platforms from today (November 29).

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